Hello and Welcome!

Welcome to Your Competitive Edge, a new publication dedicated to helping B2B professionals navigate the complexities of B2B market analysis, competitive intelligence, and product marketing.

I'm Kateryna Yevtushenko (but feel free to call me Kate!), and I’m here to share strategies, insights, and practical tools to elevate your market understanding.

With over six years of hands-on experience in the Telecom and IT/SaaS industries, I’ve supported go-to-market strategies for both intricate telecom solutions and user-friendly cloud services. My goal? To equip B2B teams with actionable insights that help align marketing, sales, and product strategies for better, more informed decisions.

If you're interested in cutting through the noise and gaining a clearer picture of your market, this space is for you. We'll cover everything from customer and competitor analysis to broader market trends and best practices in competitive intelligence.

Feel free to subscribe if you want to stay up-to-date with new posts and resources.

Let’s get started on gaining Your Competitive Edge together!