Market & Competitive Intelligence Analyst with an MS in System Analysis and 6+ years in Telecom and IT/SaaS. Helping B2B teams make smarter, data-driven decisions in complex global markets.
Market Analysis
Understand the lifecycle of your market and products to make smarter strategic decisions. This post dives into practical frameworks and real-world examples to help you assess and align your strategies effectively.
Market Analysis
An actionable roadmap for navigating the tech B2B landscape: customers, competitors, influencers, and everything in between.
News
Welcome to Your Competitive Edge, a new publication dedicated to helping B2B professionals navigate the complexities of B2B market analysis, competitive intelligence, and product marketing. I'm Kateryna Yevtushenko (but feel free to call me Kate!), and I’m here to share strategies, insights, and practical tools to elevate