Kateryna Yevtushenko

Kateryna is a Market & Competitive Intelligence Analyst with an MS in System Analysis and 6+ years in Telecom and IT/SaaS. She loves data, art, and dissecting complex topics into clear bits.

Product Marketing & GTM Strategy

Porter's Five Forces Explained (+Template)

Porter's Five Forces seem complex? This guide and template simplify the process, helping you assess your industry’s potential with ease.

Market & Competitive Analysis

TAM, SAM, SOM: How to Estimate Your Market Size

TAM, SAM, SOM seem confusing? This guide offers a down-to-earth way to size your market (without made-up numbers or losing your mind).